Sniffington

Sniffington tracks public online mentions of your brand and delivers the relevant ones to a feed with alerts. Its standout is the relevance filter: brands with common names usually drown in mentions of unrelated namesakes, and Sniffington screens those out — giving a reason for every post it rules out, so you can check its judgement instead of trusting a black box. Teams can also pull mentions through a REST API and an OAuth-protected MCP server, which makes it easy to feed results into other workflows or AI assistants. It runs on a freemium model. Worth weighing: coverage depends on which public sources it monitors, so confirm the platforms that matter to you. For marketers and founders tired of noisy keyword alerts, it is a cleaner way to see what people actually say about you.