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Founders and growth marketers researching where paid directory placement is actually worth buying, and operators sizing up the bid-board market
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Outbid.fyi
Outbid.fyi is a catalog of pay-to-rank boards — the growing category of directories, leaderboards and listing sites where placement is bought rather than earned. Instead of running its own auction, it indexes other people's: each board is listed with its reported revenue, the highest live bid, and periodic CPC and scan snapshots so you can see what a top slot actually costs and whether anyone is paying it. That framing matters, because the pay-to-rank space is noisy. A board can look busy while its top bid sits at a few dollars, and another can look sleepy while founders quietly spend hundreds a month to stay pinned. Seeing revenue and highest bid side by side is a rough but useful proxy for demand, and the CPC snapshots give a sanity check against what the same click would cost on search or social. For a founder budgeting a launch, that is the difference between guessing and comparing. The practical use is research before you spend: shortlist boards in your niche, check whether the going bid is within your acquisition budget, and skip the ones where the revenue figure suggests nobody is bidding. It is also handy for the reverse case — operators considering building a bid board can see what comparable ones earn. Caveats worth stating plainly: figures are self-reported or scraped snapshots rather than audited numbers, so treat them as directional. Coverage skews toward boards that want to be listed, and a high bid tells you what someone paid, not what they got back. Outbid.fyi is a map of the market, not a guarantee of returns on any board in it.
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Pros
- Puts revenue and highest live bid side by side for each board
- CPC snapshots give a reality check against paid search costs
- Free to browse with no account gate
- Useful for both buyers of placements and operators sizing the market
- Neutral catalog rather than a board competing for your bid
Cons
- Figures are self-reported or scraped, not audited
- Coverage skews toward boards that opt in to being listed
- Bid data shows cost, not the return anyone actually got
- Snapshot cadence means numbers can lag fast-moving boards
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