Candor

Candor runs synthetic user research with AI participants that are grounded in real, citable evidence rather than invented personas. Every answer carries source attribution labels, so teams can see what a synthetic response is based on before acting on it. The platform covers the early validation workflow: problem discovery, concept and price testing, automated interview guide generation, and custom document uploads to ground the panel in your own material. That evidence-first approach is the differentiator over generic persona chatbots, whose answers are hard to trust or defend internally. Synthetic panels complement rather than replace human interviews, so teams still need real users for final validation. For product teams who want to sharpen hypotheses and interview questions before spending budget on recruitment, it is a fast, defensible first pass.